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Ball Bearing (Lexus)
| Ball Bearing | |
|---|---|
 ES 300 on articulating frame | |
| Client: | Lexus |
| Product: | Lexus ES 300 |
| Agency: | Team One |
| Directed by | Henry Sandbank |
| Production company: | Sandbank |
| Produced by | Francesca Cohn |
| Music by | MachineHead |
| Release date(s) | 1992 (Television) |
| Running time | 30 seconds |
| Language | English |
Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan,[1] thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.[2]
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Precision Turbo PTB500-6057B
